SCORE Business Programs
Media-Upper Providence Free Library presents business workshops in partnership with Chester & Delaware County SCORE.
2020 SCORE Business Workshops:
March 19, Thursday, 6:30 PM – 8:30 PM
7 Cool Things You Can Do with Your Website
7 Things you can do to with your website to improve your sales and marketing.
Most businesses websites are nothing more than an online brochure. Yet there is so much more you can do with a website. This presentation shows several examples of functionality you can add to your website to more effectively market your business on the Internet or more effectively integrate your sales process into the website.
Presenter: Cary Baskin
Cary is the Managing Partner of the Marketing Department in Malvern, PA, a website, SEO and digital marketing agency. His career spans more than 40 years working for companies like Honeywell, M&M, Mars and in addition to local technology companies like Kulicke & Soffa and Checkpoint Systems. Cary has developed and launched many products and has marketed local businesses as well as global market development in North America, Europe, SE Asia and Japan. Cary has an MBA from Pace University, a Masters in Bioengineering from Polytechnic of New York, and a BSEE from Pratt Institute.
May 21, Thursday, 6:30 PM – 8:30 PM
What’s Your Shtick? Personal Branding Online & Off
This presentation is all about YOU!
• Learn tips and best practices for business & networking cards
• Learn the difference between taglines vs. slogans
• Explore the six-word memoir
• Perform a SWOT analysis of YOU
• Develop personal branding on LinkedIn
• Reflect on your online and offline reputation
• Create your action plan
Presenter: Lynne Williams
Lynne M. Williams, BS, MA, ABD is the Executive Director of the Philadelphia Area Great Careers Group, an all-volunteer 501(c) 3 nonprofit organization that provides career education and networking connections for: 1) jobseekers in career transition, including veterans and 2) employed and self-employed for career management. In addition, Lynne is also the owner of Around the Clock Executive Helper, a writer of resumes and LinkedIn profiles. Lynne presents unique research-based workshops on LinkedIn, resumes, the Applicant Tracking System, the Art of Networking In Person & Online, and other career-related, social media, and technology topics. She has done extensive doctoral research on social media applications and is a contributing author to Find Your Fit: A Practical Guide to Landing the Job You Love along with the late Dick Bolles, the author of What Color is Your Parachute?. In addition, she writes a weekly career column in http://vista.today and other publications with LinkedIn tips and more.
September 17, Thursday, 6:30 PM – 8:30 PM
Pricing Strategies to Maximize Profits
Pricing is the most powerful contributor for growing revenues and improving profitability in any product category, service or business model. Learn how to analyze the value your product or service creates from the customer’s perspective. Gain a deeper understanding about Cost-plus Pricing and Value-based Pricing options.
Attendees will learn to:
• Understand your options: price strategies, price positions and perception
• Explore best practices to analyze value from your customer’s point of view
• Learn about methods to test pricing
• Consider action plans to improve financial performance and measure your progress
Presenter: Maria Smith
Maria is a global business unit leader and experienced “change agent” known for building and inspiring teams to produce significant results in both business and personal/professional development. Her focus has been revitalization of products, markets and businesses in public and private companies, in business-to-consumer and business-to-business sectors. During her career, she has worked in key roles with Scott Paper/Kimberly Clark Corp., Jack & Jill Ice Cream, Spode/Royal China & Porcelain, W.L. Gore & Associates and was a special education teacher at Elwyn Institute in Media.
October 13, Tuesday, 6:30 PM – 8:30 PM
Blogging for Business
Have you heard that your business should have a blog, but are not clear on what that means? This program will get behind the mystery to help you understand why a blog is an essential component of your brand’s marketing efforts. We’ll dive into the tools and strategies needed to make launching and maintaining a successful blog easy. You don’t have to be a writer to create content that will resonate with your audience and convert readers into customers. Join in for this jargon-free workshop that will give you the confidence to promote your business through your blog.
Presenter: Brandyn Campbell
Brandyn is the owner of Brandyn Campbell Communications, which provides dynamic digital content solutions, strategy, and training for businesses. She has been a social media addict for over a decade and leveraged managing her sports blog into work with the Philadelphia Eagles, National Football League, media outlets including BusinessWeek and Philadelphia magazine, and small businesses around the world. Brandyn is passionate about helping companies share their stories to successfully grow their brand and connect with their audience.
November 17, Tuesday, 6:30 PM – 8:30 PM
What it takes to Start and Run a Successful Non-profit
This interactive presentation is designed to cover three main areas:
• What are the key-steps in starting a Non-profit?
• What are some of the day-to-day tactics which can help maintain a successful Non-profit?
• What are some strategies that can be used over time to ensure continued success?
Several local Non-profits will be used as examples to illustrate practical approaches to dealing with the opportunities and challenges of running a Non-profit.
Presenter: Mike DiLeo
Mike worked for the DuPont Company in the field of business financial management with over 25 years as CFO of international joint ventures. Having practical experience with non-profits, he has spent over 15 years on the Board of the Boys and Girls Club of Delaware, served on their financial committee and Chaired the Board during a successful chief-executive transition. Mike has also served with several other non-profits and has experienced some that were successful and others that failed.