Business Programs

SCORE LogoMedia-Upper Providence Free Library presents business workshops in partnership with Chester & Delaware County SCORE.

2018 SCORE Business Workshop Series

March 13: Strategic LinkedIn

Tuesday, 6:30 PM – 8:30 PM

Strategic Research-based Approaches to LinkedIn
This informative workshop will delve into a research-based philosophy and strategies to create a LinkedIn profile that is geared towards viewers with average attention spans of about 7 seconds. You’ll get insights into the role of cognitive neuroscience and how the evolution of the “digital brain” is central to what and how people skim online content. You’ll discover tips, tricks, and best practices to more strategically format your LinkedIn profile, optimize your use of keywords, and differentiate your personal brand.
Presenter: Lynne Williams BS, MA, ARD is the Director of the Philadelphia Area Great Careers Group.
Materials and Refreshments provided. Please register HERE to save your place


April 17: Understanding Cash Flow

Tuesday, 6:30 PM – 8:30 PM


Understanding Cash Flow: A Business Survival Guide
Sales and earnings are not enough to survive. You must know the difference between earnings and cash. Understanding the value of “time” in the cash equation is critical to business survival. This workshop will help you better understand the differences between cash and earnings, as well as provide suggestions on how to maximize cash.
Materials and Refreshments provided. Please register HERE to save your place.


May 15: Why Small Business Ownership?

Tuesday, 6:30 PM – 8:30 PM

Why Small Business Ownership?
In this workshop you will begin to view business ownership as a possible career alternative. Explore the process of analyzing how to view a business opportunity and examine if your skills are a good fit for business ownership. You will begin to uncover the kinds of business that can fit your desired income, lifestyle, wealth and equity. Just because you like coffee does not mean you should open a coffee shop. Further, we will help you analyze your own skills, and determine if opening the door to business ownership is the right career path.
Presenter: Bob Koch, who regularly speaks to over 300 people a year, including veteran entrepreneurship programs, outplacement firms, small business development centers and Universities.
Materials and Refreshments provided.  Please register HERE to save your place.


September 20: Social Media Boot Camp

Thursday, 6:30 – 8:30 PM

You have social media in place for your business, but are you using it effectively? Judith Lee, Social Media Expert and Advocate, will review how the pros approach social marketing and show you how to raise your social media to the next level.

The workshop covers:

  • Sort it out – which social media channels are best for your business?
  • Content – how to keep it fresh and engaging
  • Engagement – what does that mean and how to achieve it
  • Tools – what helps to tame the social media tiger
  • Video – how to tackle it on a limited budget
  • Analytics and ROI – what can you learn about who you are reaching?
  • What’s hot now – Instagram, Snapchat, YouTube, Facebook

Materials and Refreshments provided. Please register HERE to save your place.


October 18: Creating a Referral River

Thursday, 6:30 – 8:30 PM

This Workshop shows how you can improve your referrals in three steps:

  1. Creating a channel of Communication – the River
  2. Developing referral sources –the Stream
  3. Maintaining relationships – making it Rain

Direct referrals and word of mouth advertising are key pieces of any marketing plan, particularly for service businesses and professionals. This interactive presentation will enable participants to learn that “networking” is only one step in an overall strategy to build a “river” of repeat referrals.
Materials and Refreshments provided. Please register HERE to save your place.


November 15: How to Create a Customer

Thursday, 6:30 – 8:30 PM

This workshop will touch on the general principles; vocabulary, channels, targeting methodology and measurement tactics for customer acquisition marketing – How to Create a Customer.

Business owners today are often confused and can be overwhelmed at the many options they have at their disposal for customer marketing. This workshop will review all the options and will show you how to “use the numbers” to determine your most cost effective method for finding new customers.
Presenter: Jim Calgiano, the managing director of CreateMoreClicks LLC, a marketing agency that focuses on customer acquisition strategies for small to medium size businesses in the US.
Materials and Refreshments provided. Please register HERE to save your place.